Proceedings of the 8th International Conference on Arts, Design and Contemporary Education (ICADCE 2022)

“Poverty alleviation” and “rural revitalization” are two important national economic policies and guidelines for China's rural economic construction, representing two important development stages of China's rural economic development. In view of the practical problems existing in the transitional period of rural revitalization after rural poverty alleviation in China, this study takes the packaging design classroom model under the “school-agriculture cooperation” mechanism as the research content and gives full play to the innovative advantages of the design specialty to carry out the research on the industry-university-research teaching practice in the context of “poverty alleviation and rural revitalization”. Integrating the brand research and development of agricultural products, the teaching and practice of packaging design, and the research of local packaging design, is not only conducive to the industrial development of rural agricultural products in China, but also conducive to the innovative practice and research of the teaching mode of packaging design in colleges and universities.