Download PDFRevised 15 March 2022
Accepted 18 October 2022
Available Online 21 November 2022
- DOI
- https://doi.org/10.55060/s.atssh.221107.048
- Keywords
- Folk elements
Regional characteristics
Hand gifts
Packaging design
Visual elements - Abstract
China is known as the “state of etiquette”. With the rapid development of China's economy, the culture of hand gifts is not purely material enjoyment, nor is it merely spiritual culture, but the ingenious combination of the two to be integrated into people's lives, in order to develop into spiritual and cultural activities. As a major tourism province, Hubei has rich cultural tourism resources, various scenic spots and historical sites, and different folk customs and regional culture, but there is a lack of publicity, and tourists can't deeply understand the local folk customs and regional culture. Therefore, it is hoped to carry forward the Jingchu culture and show the Yangtze River civilization through the “research on the packaging design of urban cultural tourism hand gifts based on Hubei folk elements”, allowing more foreign tourists to appreciate the local folk customs.
- Copyright
- © 2022 The Authors. Published by Athena International Publishing B.V.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license (https://creativecommons.org/licenses/by-nc/4.0/).
Cite This Article
TY - CONF AU - Hao Wu AU - Mengcen Zhou AU - Ruiqi Cheng PY - 2022 DA - 2022/11/21 TI - Research on the Packaging Design of Cultural Tourism Hand Gifts Based on Hubei Folk Elements BT - Proceedings of the 8th International Conference on Arts, Design and Contemporary Education (ICADCE 2022) PB - Athena Publishing SP - 315 EP - 319 SN - 2949-8937 UR - https://doi.org/10.55060/s.atssh.221107.048 DO - https://doi.org/10.55060/s.atssh.221107.048 ID - Wu2022 ER -
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